Wed, Apr 23, 2025 10:00 AM – 12:30 PM PDT
Agenda
Why this matters, and what you can do
- Sally Catto – CBC GM, Entertainment, Factual, and Sport
Part 1: Where Are We?
Don’t Lose Hope – Laura Lynch, CBC (Overcoming eco-resistance and personal resilience)
What Do Canadian Audiences Want? – Jemima Freudmann, CBC (Latest audience research on climate content)
Part 2: Putting the Planet in Your Stories
Global Trends in Climate Storytelling – Lucy Stone, Climate Spring UK
Navigating Climate Storytelling – Allison Begalman, YEA Impact!
Dreaming Our Way Forward – shalan joudry, Ecologist & Storyteller
Short-form Climate Storytelling – TBA (YouTube Shorts insights)
What Are Canadian Broadcasters Commissioning?
- Julie Godon (Corus), Kirsten Hurd (TVO), Michelle McCree (CBC Docs), Kathleen Adams (TFO)
Break (5 min)
Part 3: Producing Content Sustainably
Where to Start? – Jessica Jennings (Ontario Creates), Justin Barnes (Reel Green, Creative BC) (Sustainable production training)
New Sustainability Tools – BAFTA albert (UK)
Changing Behaviours – Ben Aylsworth (CBC Music), Kim Fry (Music Declares Emergency Canada)
Updated Green Guidelines – Marine Kockmann, Rolling Green
Part 4: Funding Sustainable Content
Greening the Screen – Marsha Newbery, Producing for the Planet
Do Stories Make a Difference? – Sue Biely, Story Money Impact
IPF’s Climate Lens in Action – Mark Shapland, IPF
Closing Remarks
- Lisa Clarkson, CBC Production Sustainability
