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Digital Creative Producer, CBC Kids News (English Services)

Work at CBC/Radio-Canada

Please note this is a one-year contract.

Are you a producer with a proven track record of producing creative content that thrives on YouTube?

Are you a person with extensive cultural connections to, experience with and knowledge of Indigenous Peoples, Blacks or other equity-deserving communities?

CBC Kids News is looking for a creative producer to work with our team of adults and bright, talented, and driven kid contributors to lead our video strategy. We are committed to creating exceptional content, with the goal of hooking kids 9-13 on the latest news from across Canada and around the world.

What is CBC Kids News?
News isn’t just for adults anymore. At CBC we are building a legacy digital news service for tweens. Real kids, real news. CBC Kids News’s mandate is to raise kids’ voices, reflect their world back to them and provide context so that they can better understand the stories, issues and events that impact their lives.

Who are we?
We don’t mean to brag but we are a FUN team. We are a mix of adults and kids from across the country. Together we cover real news that kids care about. We take pride in providing a safe space for kids while working on trending and timely stories.

Your role
As the lead creative producer you will set the vision for our video strategy while still being hands-on in the day-to-day. You are obsessed with the creative side of video production, follow industry trends closely and are on top of what creators are putting out there. You are a bold, fun, strategic creator and you know what appeals to tweens.

As a key support to the senior producer, you will provide video strategy direction, while modeling a strong work ethic, to the rest of the team. You are extremely organized and efficient with your time and your content output proves it.

You believe in creating content that is fair, balanced, accurate, thoughtful, immediate and resonates with the communities we serve. You know that quality is paramount, especially when it comes to creating content with and for kids. You have a natural desire and ability to seek out story ideas that appeal to kids.

You also like kids. As in … you want to be around them … talk to them … and work with them.

What you’ll do:
• Research, draft, execute and iterate on our video strategy.
• Oversee and produce regular video content that helps tweens understand the world around them. This includes, but not limited to, pitching relevant stories, researching complex topics, chasing relevant interview subjects, scriptwriting/storytelling for a Gen Z audience and paper editing/rough assembles, while working with a larger team including a researcher, editor, graphic artist and kid contributor.
• Help foster and develop kid contributors’ production skills.
• Write and publish relevant web content as needed.
• Provide expertise and input on larger departmental social strategies.
• Assist in the development of social and other creative templates.
• Oversee/assist in the creative development of assets for special projects.
• Lead and/or assist with planning and moderating brainstorms, workshops, and regular meetings as required.
• Monitor performance metrics to ensure KPIs are being met and use insights to make content decisions.
• Support team understanding and development of video strategy through the presentation of performance reports and industry best practices.
• Perform other duties as assigned by the senior producer.

What you bring:
• Minimum 5 years of experience as a digital content creator.
• Demonstrated knowledge of the topics, conversations and platforms that connect with tweens and young teens.
• Proven experience in digital storytelling for a young audience/Gen Z.
• Demonstrated experience creating video content for social media platforms, with a focus on YouTube.
• Demonstrated experience with design platforms such as Adobe Photoshop or Canva to build production assets such as thumbnails or short animated files.
• Proven experience using analytic platforms to inform strategy.
• Excellent written and verbal communication skills.
• Ability to collaborate and build team output.
• A strong desire to live and promote the values of diversity and an inclusive and respectful work culture.
• Ability to accept and put constructive feedback into practice.
• Experience working on multiple projects at once and delivering on time against tight deadlines.
• Proven attention to detail.
• Proven ability to be proactive in problem-solving.
• Understanding of CBC’s Journalistic Standards and Practices.
• Understanding of fair dealing guidelines in Canada.
• A deep and nuanced understanding and appreciation of diverse perspectives and lived experiences.

We would like to see examples of your work that showcase your creativity. If it’s not already included in your cover letter or resume, please share links or a demo reel and explain how your work has had traction with an audience, ideally with Gen Z.

Candidates may be subject to skills and knowledge testing.

If this sounds interesting, please click on ”Apply online”. We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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