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Marketing Manager

Be a part of the team implementing strategic marketing plans for VIFF’s year-round program and annual festival
December 16, 2022

We are looking for an exceptional new team member to work closely with our Director of Marketing on the organization’s strategic initiatives to increase and retain audiences, establish a strong brand, and grow earned revenue. The Marketing Manager will support the Marketing team by implementing strategic marketing plans for VIFF’s year-round program and annual festival. As part of a small, passionate and fun marketing team, the Marketing Manager will have an opportunity to develop systems and strategies that will impact the organization’s overall success.

VIFF seeks someone highly motivated, process-oriented, data-driven and passionate about marketing and the arts. In addition, the ideal candidate must have strong project management skills, great problem-solving capability, excellent communication skills, and the ability to bring a team together. Working closely with VIFFProgramming, Corporate Partnerships and Philanthropy departments, this individual will provide planning, logistical, communication and execution support during the festival and year-round as defined by the Director of Marketing.

• Minimum five years of experience with a working knowledge of contemporary marketing and communications strategies and practices
• Undergraduate Degree in a relevant discipline. Communications, Marketing, Non-profit Management, or Arts Administration degree preferred
• Demonstrated experience working with a range of audiences, including community groups, donors, artists, volunteers, etc., an asset
• Experience managing project budgets
• Experience working with contractors, agencies, publicists, graphic designers and vendors
• Experience working with Salesforce and Mailchimp CRM systems and email programs
• Understanding data protection, CASL and GDPR legislation is key
• Experience working with customer segmentation and personalized digital campaigns based on segments and individual data is an asset
• Experience managing social media networks
• Experience working in non-profit arts environment is preferred
• Strong copywriting and editing skills for website, social media and email campaigns
• Basic graphic design skills – image resizing, adding text to images
• Microsoft Office, Canva, Salesforce, Mailchimp, Asana, Elevent, Filmmaker, Google Suite, Sprout Social, WordPress and Adobe Creative Suite
• Exceptional project management and organizational skills
• Exceptional attention to detail, with excellent written and oral-communications skills
• Strong negotiation and interpersonal skills
• Able to work on multiple simultaneous tasks within a fast-paced environment
• Ability to work under pressure and meet tight deadlines
• Ability to work independently and with a team
• Ability to work flexible hours as required, including some evenings and weekends





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