Shaw Rocket Fund: Brand Building Program

Application Deadlines: Rolling

About the Program

The Rocket Fund will accept investment applications for original Brand Building Content that is based on and accompanies any content that the Rocket Fund has agreed to invest in through the Content Creation Program, Feature Film Program, or any other Rocket Fund funding program.

Criteria

Applications must:

• Include a detailed production and/or marketing and promotion plan demonstrating the feasibility of the Brand Building Content; and
• demonstrate how the Brand Building Content will help build or expand the brand and continue to serve the target audience.

Content Creation Program:

• There is no maximum cap on the potential Rocket Fund investment, but it cannot exceed 75% of the total Canadian budget.
• If more than 50% of the financing is requested from the Rocket Fund, a meaningful and relevant brand plan is required.