Shaw Rocket Fund: Content Creation Program

Application Deadlines: September 25, 2024 (9pm PT / 10pm MT / 11:59pm ET)

About the Program

Investments in the Content Creation Program are meant for all types of creative content that have appeal foremost to Canadian children. Investment decisions will be based on creative quality, the values and benefits that a program will provide to its target audience, and the strength of the plan for success.

Criteria

Applications are evaluated on the following:

• Quality and originality of its creative content;
• Authentic reflection of equity, diversity and inclusion;
• Potential audience impact, which includes the audience reach;
• Cross-cultural and linguistic representation, including of official language minority communities.
• The plan for success, which identifies what success means for the creative content and provides a strategy for success, including any brand strategies or sales and revenue potential.

Content Creation Program:

• There is no maximum cap on the potential Rocket Fund investment, but it cannot exceed 75% of the total Canadian budget.
• If more than 50% of the financing is requested from the Rocket Fund, a meaningful and relevant brand plan is required.